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At Wine Industry Mallorca, we’ve watched with a mix of disbelief and dismay as 0% alcohol wine has become one of the fastest-growing trends in the drinks business. Yes, you read that right. Not craft vermouths. Not rare varietals from obscure vineyards. No, it’s the stuff where the wine is made - and then stripped of what makes it wine: the alcohol.

From authenticity and uniqueness to sustainability and mindfulness, the forces driving innovation in the wine industry are diverse.