At Wine Industry Mallorca, we’ve watched with a mix of disbelief and dismay as 0% alcohol wine has become one of the fastest-growing trends in the drinks business. Yes, you read that right. Not craft vermouths. Not rare varietals from obscure vineyards. No, it’s the stuff where the wine is made - and then stripped of what makes it wine: the alcohol.

As wine distributors in Mallorca, we are acutely aware of how much (or how little) attention businesses pay to their wine lists.