At almost every wine tasting Ivan hosts, something interesting happens. Some guests grab a pen the moment they sit down, ready to scribble down every aroma and flavour note. Others? They glance at the sheet, smile politely, and then get straight to chatting and sipping. By the end of the event, half of the notes are filled in, the other half are abandoned under a pile of wine glasses. This makes us question: Are tasting notes really helping people enjoy wine - or do they hinder the experience?

Great wine moments happen everywhere. Sometimes with one of the rarest bottles in the Canary Islands… and sometimes with anonymous bulk wine poured into a carafe or bottle. Both experiences can deliver absolute joy. So, if your choice brings you happiness - if it matches your moment - then this is the true value of wine. And it is the right wine, every time.