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As wine distributors in Mallorca, we are acutely aware of how much (or how little) attention businesses pay to their wine lists.

From authenticity and uniqueness to sustainability and mindfulness, the forces driving innovation in the wine industry are diverse.

When we met John McFetridge, of MallorCa’n Relish (love the play on word here), there was an instant connection.

Xurxo, short name for George in Galicia, is the frontman of this small winery, Albamar, located in the most north western point of Spain.

We decided to create a competition to inspire creativity. So, we asked everyone to write a unique poem about wine.

Iván González Gaínza, and his partner Lara, are dedicated to the distribution of quality wines, from little-known wineries.

Wine label designs are an incredibly important marketing tool for catching your attention and enticing you to buy a particular bottle.

We are now hearing about wines that are “fermented in concrete tanks” or “aged in amphorae” or, my favourite “aged in the concrete egg”.